Packaging Box plays an important role in making decisions during purchasing products. Consumer behavior is the purchasing decision of customers and what they think about your products and how they choose these products. Packaging has many features like label, design, color selection, which attract the attention of customers. Consumer behavior is to understand customers expectations and how to meet them. Creativity and sensible use of colors can change the consumers` behavior and attract more customers. Similarly, Innovation, secure packaging, and technology are also some important tools in attracting more customers.