At present, chocolate packaging has become a powerful marketing tool. Well-designed packaging can create convenient value for consumers and promotional value for producers. A variety of factors will contribute to the further development of chocolate packaging as a marketing tool. As more and more chocolate is sold in supermarkets and discount stores as self-service. Now, packaging must perform many sales tasks. packing has many functions.
1.Protect chocolate from damage and facilitate storage and transportation. The most basic function of carton packaging is to protect the goods and facilitate storage and transportation. Effective packaging can play a moisture-proof, heat, cold, volatile, pollution, fresh, fragile, deformation and other series of protection. Therefore, in the chocolate carton packaging, we should pay attention to the selection of carton packaging materials and packaging technology control.
2.Packaging can attract attention, explain the features of a product, give consumers confidence and form a favorable overall impression. Growing consumer affluence means consumers are willing to pay more for the convenience, beauty and reliability of good packaging. Companies have recognized the huge role of well-designed packaging in helping consumers quickly identify which company or brand.
3.Packaging can also provide innovative design, packaging innovation can bring great benefits to consumers, especially when giving gifts, creative chocolate carton packaging can bring unexpected surprises to each other.