At present, chocolate carton packaging has become a powerful marketing tool. Well-designed packaging can create convenience value for consumers and promotion value for producers. Various factors will promote the further development of chocolate packaging as a marketing tool in application. As more and more chocolates are sold in supermarkets and discount stores in the form of self-service. Nowadays, packaging must perform many sales tasks. Chocolate carton packaging has many functions.
1. Protect chocolate from damage and facilitate storage and transportation. The most basic function of carton packing is to protect the goods and facilitate storage and transportation. Effective packaging can play a moisture-proof, heat-proof, cold-proof, volatility-proof, pollution-proof, fresh-proof, breakable, deformation-proof and other protective functions. Therefore, when packaging chocolate cartons, we should pay attention to the selection of packaging materials and packaging technology control.
2. Packaging attracts attention, describes the features of the product, gives the consumer confidence and creates a favorable overall impression. Increasing consumer affluence means that consumers are willing to pay more for the convenience, beauty and reliability of good packaging. Companies have recognized the power of well-designed packaging to help consumers quickly identify a company or brand.
3. Packaging can also provide innovative design, packaging innovation can bring huge benefits to consumers, especially when gifts, creative chocolate carton packaging can bring unexpected surprises to the other side.