Marketing research psychology shows that purchasers have complex psychological activities before and after purchasing products, and the differences in age, gender, occupation, ethnicity, education level, social environment and many other aspects can be divided into many different consumer groups and their different consumer psychological characteristics. So the gift box design should meet the consumer's psychology? Below small make up to introduce you.
1. Realistic mind
Most consumers in the consumption process of the main consumer psychology is realistic psychology, think that the actual utility of goods is important, hope that goods easy to use, cheap and high-quality, and do not deliberately pursue the appearance of the beautiful and novel style.
2, the pursuit of beauty
Economically, consumers with certain bearing capacity generally have the psychology of seeking beauty, pay attention to the shape and external packaging of commodities, and pay more attention to the artistic value of commodities.
3. Be different
The consumer group that holds different psychology is young people below 35 years old basically. This kind of consumer group thinks that the style of commodities and packaging is extremely important, and they pay attention to novelty, uniqueness and individuality, that is to say, the shape, color, graphics and other aspects of packaging should be more fashionable and avant-garde, but they don't care much about the use value and price of commodities. In view of this group of non-negligible consumer groups, its packaging design should highlight the characteristics of "novelty", in order to meet their psychological needs for differentiation.
Conformity consumers are willing to cater to the fashion or imitate the style of celebrities. Such consumer groups have a wide range of ages, because the media's vigorous publicity of fashion and celebrities promotes the formation of such psychological behavior. Therefore, packaging design should grasp the popular trend, or directly launched by consumers like the product image spokesman, improve the credibility of goods.
5, name psychology
No matter which consumer group has a certain psychology of seeking names, they attach importance to the brand of commodities and have a sense of trust and loyalty to well-known brands. Therefore, packaging design to establish a good brand image is the key to the success of product sales.