To a large extent, the gift box publicizes and beautifies the products with its exquisite shape and decoration, improves the competitiveness of the products, and is one of the important means to transform the products into commodities. It becomes an important link between the products and consumers. Gift box printing is a kind of art, but also the embodiment of the value of goods, especially in the current rapid development of knowledge economy and information science today, national culture, regional culture, Chinese and western culture collision and blending of gift paper printing representative is not only a beautiful works of art, its close to the market and cater to the market, guide consumption, meet people of commodity packaging material needs and spiritual enjoyment for the integration of multiple function is increasingly apparent.
In general, gift boxes convey the emotional communication information between people and improve the positioning of gifts. They are the media of human emotional communication and the bridge of friendship.